Arete Streamlines Guest Access, Improves Safety with devicethread SmartAccess

• Seamless Smart Lock Integration: SmartAccess enabled unique, secure codes for each guest—no manual input required
• Cloudbeds Integrationy: Access codes synced with reservations, ensuring security and convenience at scale.
• Rapid Firmware Updates: Custom tweaks resolved delays in lock functionality almost instantly.
• White-Glove Support: Personalized, human-first service from setup to troubleshooting.
• Affordable Automation: Delivered enterprise-grade functionality without high overhead costs.

Tucked into the scenic heart of West Virginia, Arete is more than a guesthouse - it’s a hub for climbers, hikers, and adventurers seeking the magic of the New River Gorge. With a mission to build community through shared outdoor experiences, Arete’s charm lies in its rustic-modern feel and its warm, welcoming environment.

But managing rotating guests in a hostel-style setup presented unique challenges, particularly around room access, safety, and code management. That’s where devicethread came in.

In 2025, Arete partnered with devicethread® and Cloudbeds to implement SmartAccess, a keyless, contactless, and appless solution that automated security while maintaining affordability for an independent property.

At Arete, the team realized that the old system wasn’t built to scale. Managing access manually, updating lock codes for every single guest, was not only time-intensive but also raised concerns about safety and consistency.

As the property welcomed more guests and transitioned into a lively, community-focused space, it became clear that the staff needed a better way to stay on top of access without getting bogged down in it manually. The vision was always to create a seamless, welcoming experience, and that meant finding technology that could keep up.

The requirements were clear: automation that worked, and a system that didn’t break the bank.

devicethread delivered on both fronts.

With SmartAccess integrated into Cloudbeds’ property management platform, Arete gained a streamlined way to automate guest access. Every reservation now triggers a unique, secure access code, automatically delivered to the guest.

The result? Keyless, contactless, and appless entry that worked seamlessly - and at a cost that made sense for a growing, independent property.

At the heart of devicethread is a commitment to deliver hospitality tech that works, and back them with support that’s always there when you need it. So when the team at Arete noticed a slight delay in how the locks responded to code entry, devicethread’s 24/7 support team responded right away. They got on a call, investigated the issue, and coordinated directly with the lock manufacturer. Within days, a firmware update was rolled out, making the system feel noticeably faster and more reliable almost overnight.

More than just a tech solution, devicethread became a true partner. The service ensured that Arete could focus on what mattered most, welcoming guests.

For Arete, the magic of devicethread is in what it frees them up to do. Instead of juggling lock codes or worrying about whether doors are secure, the team can focus on what really matters: creating memorable experiences for its guests.

Today, Arete runs leaner, smarter, and safer.

Guests arrive to find secure, unique codes already in place. No keys. No stress. Just a warm welcome and the start of something memorable.

For Arete, devicethread’s SmartAccess + Cloudbeds did more than eliminate manual work, it helped unlock a better, safer, and more welcoming experience for every guest who walks through the door.

But access control is just the beginning.

devicethread offers a full suite of guest-focused technology, including SmartEntertainment - on-demand entertainment experience along with informative displays for upsell opportunities and promotions.

Whether you run a boutique stay, a multi-property setup, or a growing hospitality brand, devicethread helps you operate smarter, and put guests first—without the tech headaches.

Ready to make guest access and everything that follows, simpler and smarter?

Learn more at www.devicethread.com or book a meeting to chat.